Common Promotion Mistakes to Avoid

Recommended for: Owners, admins, and managers Time to complete: 5 minutes

Most promotion problems come from unclear rules, poor testing, or launching an offer the team cannot support.

Common Mistakes

  • creating an offer that is hard to explain

  • forgetting an expiry date

  • not testing before launch

  • promoting items the branch cannot serve reliably

  • running an offer during a period the team cannot handle extra demand

Better Approach

  • keep the offer simple

  • test it first

  • align it with stock, staffing, and service capacity

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